With my help you’ll gain a deeper understanding of yourself, unlock your potential, and as a result — change your life for the better
who am I?
My name is Anya Kovaleva, and my main passion is people. I lead a creative team that creates meaningful content, produce podcasts that have an impact, and help individuals unlock their potential through coaching.
I am a creative leader:
Entrepreneur and co-founder of Storm, a leading Russian podcast studio & content agency
Oxford Advanced Management and Leadership Programme graduate (2024)
Winner of Forbes 30 under 30’22 in the New Media category
I am a coach and a corporate trainer
Certified by the International Coaching Federation (200+ hours of individual sessions)
Certified by Hogan Assessments
Certified by PCM (Process Communication Model)
I am a professional communicator:
Author of Kovaleva’s Listening, a YouTube channel about inspiring women, and 180 Degrees, a podcast on personal transformation
Author of a bestselling book on the psychology of communication (Opinion Leaders: From First Pitches to Successful Collaborations)
With 13+ years of experience in Communications & PR (MSc in Media and Communications from LSE)
01
I PRODUCE AND HOST POPULAR MEDIA PROJECTS
Our projects were among the top new releases of 2023 according to VK Music
We were among the top podcasts of 2023 according to Zvuk, the streaming platform, and won the Best Collaborations of the Year award
Red Paint, our podcast about true crime in the art world, became the best branded podcast of 2023 according to Yandex.Music, and also topped Apple.Music charts
In 2023, Yandex included 4 podcasts from Storm, my podcast studio, in their list of Best New Podcasts of the Year
02
I know how to build a business
Work in an international communications agency
Freelance experience working with startups
A management role at Yandex
Building my own business — for the last few years I’ve been managing the creative team at our podcast studio & content agency, Storm
03
I work with the best
I’m lucky to have earned the trust of established entrepreneurs, members of Forbes' 30 under 30 list of notable young Russians, C-suite executives, and the listeners and viewers of my media projects
I’m proud to count major Russian and international brands among the clients of my business (Yandex, NAOS, T-Bank (Tinkoff), Mercedes-Benz, VTB, Sberbank, MTS, and others)
04
My projects and I are featured in the media
Pieces featuring me and my writing have been published in RBC, Vedomosti, Inc, Rb.ru, Cossa, Esquire, Elle, Tatler, Glamour, and elsewhere
I am a recipient of The Impact Award 2021 from the Global Women in PR Association
In 2023, SETTERS MEDIA included me in their A-LIST — a list of today’s visionaries shaping the future
I am a winner of the annual Forbes 30 Under 30 ranking of young and promising Russians in the New Media category
Questions I help answer:
How do I launch a successful podcast/ Telegram channel/ YouTube channel?
How do I change my life and find what truly drives me?
How do I discover my superpower and which skills should I develop?
How do I turn my hobby into a job and monetize my talents?
How do others perceive me (what do other people see in me)?
How do I build a strong team?
How do I understand what I really want and what resources I possess?
Coaching
I believe that the best solutions emerge through dialogue, and I am here to be your professional interlocutor. Working with me, you will gain better self-awareness and clarity about what you truly want and what resources are needed to achieve your goals. Like a warmly-lit mirror, coaching gives you an outside perspective and helps see what might be difficult to discern on your own.
Using various coaching techniques and tools, I will help you build the optimal path to your desired "Point B."
In coaching, interaction happens on equal terms: together with the client, we develop and fine-tune a personalized strategy for goal achievement, ensuring that the client feels comfortable and engaged throughout the process.
You’ll benefit from coaching if:
You feel a desire for change and want to discover what truly drives you
You want to find purpose, gain new insight, and take stock of the resources you already possess
You need an outside perspective to uncover your superpower and understand how to utilize it to the fullest
Let’s meet for:
a coaching session
More details on how the coaching sessions will take place are written here
an individual/group Hogan Assessments review
Hogan Assessments (a methodology for assessing a person's potential and reputation)
Mentorship
A timely conversation with the right person and the opportunity to bounce ideas off someone can save you a lot of time, effort, and money. In mentorship sessions, I share my experience with building businesses, partnerships, teams, and communities.
You want to launch your own business or project and need an outside perspective
You want to have a creative brainstorming session and use me as a sounding board
You need my expert opinion, knowledge, or community contacts
To help you I will:
Share the (sometimes painful) lessons I’ve learned while building effective teams
Help you understand how to build a strong personal brand
Come up with creative ideas for your business
Introduce you to relevant people from my network
Share my experience with launching my own projects
Give advice on communication or collaboration with opinion leaders
Inspire you for change
I’m a regular guest speaker and moderator at some of Russia’s largest business events (Sber Business Fest, Yandex and Forbes conferences, TOK-conference for entrepreneurs, ReForum)
I teach, conduct workshops, and read lectures to students in Russia’s leading universities (MSU, HSE, MGIMO, RANEPA)
I host popular audio and video podcasts: Kovaleva’s Listening; 180 Degrees; Burnt Out; I’m Fine, Thanks
hosting events, public talks, and podcasts
If you want to invite me as a speaker to a conference or need a host or moderator, please contact my assistant and we’ll discuss the details
Consultations about podcasts and new media
In individual consultations on new media creation, I will help structure your project, package your product, come up with its unique features, and develop a growth strategy. I know the questions you need to ask yourself and your audience to launch a project and make it popular
Do you want to grow in new media and foster a community of like-minded individuals?
Do you want to start a podcast, YouTube channel, or Telegram channel?
I co-founded the award-winning podcast studio & content agency Storm, built multiple creative teams with different objectives, and hosted my own popular podcasts in audio and video formats (Kovaleva's Listening; 180 Degrees; Burnt Out; I’m Fine, Thanks; Mamacast).
Watch Kovaleva’s Listening, my Youtube channel about incredible women
As a showrunner I know all the ins and outs of creating and producing media products. I know exactly what needs to be done to create a podcast that will top the charts on Apple Music and Yandex.Music.
Client stories
I worked with Anya on the Hogan assessment in a group setting, and it was a great experience. Anya helped interpret every aspect of the test and provided actionable advice. Anya maintained a great balance between the general and the specific, offered a personalized, respectful approach to each individual case, but also maintained group dynamics and a warm, safe, and trusting environment. She added humor and a human touch to the set of traits and numbers you’re faced with after testing! It was a great experience that helped me look at myself anew, see myself through the eyes of others, and draw many useful conclusions for the future — highly recommended!
Olga Shikhantsova, Investor, Partner at Speedinvest, Forbes 30 under 30 (London)
Having Anya as our coach during the Hogan assessment was an excellent experience. Her professionalism and attentiveness helped me understand my strengths and areas where I can grow. She created a supportive atmosphere where I felt comfortable and could openly discuss the test results in the company of other participants. I came away with an understanding of what I want to work on and how to interact more effectively with others; now I recommend Anja to my close friends (because it’s a secret weapon).
Olga Zemtsova, Head of Product @Sberbank
I highly recommend working with Anya! I reached out to her with questions while planning the launch of my own podcast. During our consultation, we had a psychotherapeutic conversation about intrinsic motivation, desired brand positioning, and several possible formats. By the time we’d finished, we had chosen a specific format and devised a plan for next steps. Absolutely top-notch! Anya has a wealth of experience.
Dima Zborovskiy (London), Forbes 30/30, AI Director @Deliveroo, former Vice President at Sber
I really enjoyed working with Anya; I appreciate her calm, centered energy and professionalism. I was able to learn more about my personality through the Hogan questionnaire analysis. I think Anya is the perfect person to administer psychological tests like that, she keeps things light and easy. She loves the field and is constantly learning, and she is able to guide people and expertly answer their questions.
Alina Tutkova (Dubai), Co-founder and Brand Chef at Angel Cakes
Anya gave me a lot of valuable recommendations on both the promotion and the content of my podcast. After our conversation with Anya, my subsequent conversations with guests on the podcast have definitely improved, for which I am very grateful.
Denis Lapshinov (Dubai), Co-founder of the advertising agency Slava
Working with Anya brought immediate, incredibly positive results! During the very first coaching session we identified key actions to take, and more importantly, gained an understanding of how I should move forward, both in my job and beyond it. I’d like to give special thanks to Anya for the energy, simplicity, and warmth she brought to our sessions; it felt like meeting with a long-time friend with whom I could be completely open and honest, which is an awesome result for a single coaching session! We also separately went through the Hogan assessment — a very clear and straightforward questionnaire that provides answers to the most unexpected questions about understanding one’s own "design" and how others perceive us. I would highly recommend it to everyone, it’s a must-have for people working in teams and highly desirable for those seeking increased personal self-awareness! Regarding the assessment process with Anya, I’m especially grateful for her warm yet super-structured approach! I highly recommend you try it out, you’ll enjoy the comfortable atmosphere and find answers not only to surface-level questions but maybe even to those lurking deeper within that also need answers!
Sofya Konchits (Dubai), Pharma product manager
We covered all aspects of the Hogan test, explored all directions, paying special attention to how the test results manifest in life and work, especially in partnership (Anya and I have been business partners for over 5 years). We tied the test results to my long-term goals and broadly discussed areas and points of further growth. Anya has an amazing ability to both "read" her interlocutors and ask the right questions at the right time. The analysis was detailed, clear, and professional — all business, nothing superfluous. At the same time, we managed not only to discuss the Hogan assessment but also to compare the test results with my current reality and plans for the future. With Anya, exploring oneself isn’t scary.
Kostya Koloskov (Dubai), co-founder of podcast studio Storm
My impressions from our meeting were very positive. The meeting lasted over two hours — we were doing the Hogan assessment, but time flew by, there was no sense of shyness or confusion about what to do at the meeting; Anya explained everything straight away. She was well-prepared, providing detailed explanations and recommendations for each testing block, and answered all my questions. Anya was very supportive during the meeting, which is crucial for someone who feels a lot of doubt. Most importantly, I’m able to apply what I learned both at work and in my personal life. Now, when making decisions in various situations, at times Anya’s words come to my mind, helping me quickly reorient myself and adjust my actions. Anya is a skilled specialist with a sensitive approach to clients who is constantly learning and improving her skills. One feels very at ease with her and the time is well-spent without digressions. I wholeheartedly recommend her.
Maria Kvyatkovskaya (Moscow), HR Director
I approached Anya with a request to test my product idea and figure out how to move forward in terms of communications. It was important for me to understand the current business demands in Russia and find suitable contacts, since I had been living in France for a long time. I am pleased with the result: the test worked — it became clear that the idea needs refinement. My understanding of where to go next expanded. And Anya provided absolutely wonderful contacts! There was a lot to like! Firstly, the pace set: over the course of our mentoring sessions we met every two weeks, with "food for thought" questions in between and follow-ups. Secondly, the tone of the conversation: it’s so valuable when someone is there not just to provide answers, but also to ask the right questions. This was such finely-wrought, almost psychological work. With Anya’s background, talking to her will definitely lead to new ideas.
Larisa Burakova (Bordeaux), Entrepreneur
I came to Anya for a consultation on new media. The results were great! The podcast was launched, and after our call the idea and format of the podcast became much clearer, what I was trying to say with it, and why I needed it in the first place. Anya is a very sensitive and attentive professional; she prepared very thoroughly for the meeting and even quoted bits of the podcast that I didn’t remember at all)) The entire consultation was also very structured, clear, and amazingly useful! I filled up half of my notebook with notes and returned to them many a time. Anya is ❤️She is a wonderful mix of charisma, depth, jokes, and expert knowledge in the world of podcasting and coaching.
Vladislava Kachurova (Vienna), Teacher
FAQ
If you have a question you need an answer to ASAP you can contact my assistant
If you have any questions or want to schedule a consultation or coaching session, email me
I also have a Telegram channel
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